Paid Media & 5 of the Best Case Studies

Articles, Paid Media /

The quest for optimising ROI through paid advertising relies on a nuanced understanding of diverse platforms and the implementation of targeted strategies. Let’s delve into real-life case studies to dissect the intricacies of successful campaigns across various paid media channels. Google Ads: Precision in Pay-Per-Click Mastery Case Study: Papa John’s PizzaIn a bid to elevate […]

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Designing and optimising a website for best SEO practice

How I Got into SEO

Articles, SEO /

How I Got into SEO This is an interesting story. SEO (Search Engine Optimisation) is an interesting marketing channel, which at first, I wanted to avoid at all costs. Little did I know that I would thoroughly enjoy it. I started out as an apprentice which I had sought after for what seemed like a

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